Copywriter specializing in product—storytelling, positioning, and education.
CONTACT
taylormarieglen@gmail.com
(905) 807-0681
Vancouver, BC
EXPERIENCE
Canada Goose (2021 - Present)
I joined the team to refine and elevate Canada Goose's product copy, successfully crafting a distinct voice that aligned with the brand ethos, “Live in the Open,” inspiring all people to thrive in the world outside.
Highlight: Created campaign and product copy for the launch of Canada Goose footwear—a new category for the brand.
Led copy development for the Glacier Trail Sneaker launch, Canada Goose’s first-ever sneaker, across e-commerce, email, and paid social ads, driving a 128% increase in views to the product education page on canadagoose.com.
Developed naming frameworks for styles, colours, and fabrics to elevate new product categories for a global luxury market
Led messaging guidance for collaboration projects, maintaining brand voice for all partners
Brand partners include: NBA, Reformation, Pyer Moss, and rokh
Collaborated with Merchandising, Legal, and Sustainability teams to translate performance and sustainability claims into compelling, consumer-friendly product copy
Aritzia (2019-2021)
As an Associate Copywriter, I had the opportunity to write product descriptions, email campaign copy, and everything in between.
Highlight: Spearheaded the development and implementation of naming frameworks for Aritzia’s 10+ in-house brands, including naming the now-iconic, Effortless Pant.
Wrote copy for Aritzia’s product catalogue refining and maintaining the brand’s distinct voice through product descriptions, category landing pages, and website homepage editorials
Created email and social copy for seasonal campaigns
Created copy for internal communications to promote Aritzia and its initiatives to retail teams